Tulleken: From Local Reputation to Pan-European Authority
Tulleken Executive Search is a Dutch-based headhunting and recruitment firm, specializing in C-level and senior management placements across Europe. Known for its sharp selection process and exclusive client network, Tulleken was ready to elevate its brand to match its international ambition—starting with a strong visual identity and digital presence.
The Challenge
Despite a long-standing reputation in the Dutch market, Tulleken lacked a cohesive brand identity and had a basic online presence that didn’t reflect the premium nature of their services. The company needed:
- A modern, professional brand identity
- A website that communicates credibility to German and Dutch clients
- Consistent offline assets (print materials, business cards, documents)
- A brand message that speaks to both mid-sized German companies and high-level executives
The goal was clear: to establish Tulleken’s authority in the executive recruitment market without losing its authenticity.
The Solution: 360° branding transformation
LeanBrandz partnered with Tulleken to deliver a 360° branding transformation, executed with precision, elegance, and growth in mind.
- Custom Logo Design & Visual Identity
- Professional Website Launch
- Premium Print & Offline Design Assets
- Positioning & Messaging Upgrade
Professional Website Launch
The website was reimagined as a sleek, modern digital hub for corporate clients and high-level candidates.
- Clean UX to reinforce trust
- Dual-language capacity (Dutch + English) with future expansion to German
- Clear CTAs and strategic messaging hierarchy
- Fully responsive, SEO-optimized
Professional Design of offline and printed materials
We created a unified look across all touchpoints:
- Business cards
- Executive presentation decks
- Printable brochures for German HR expos
- Candidate interview materials
Design of logo and visual identity
At the very beginning of the collaboration we have worked on the basic visual elements for a recognizable brand:
- We designed a powerful new logo inspired by trust, leadership, and executive authority.
- Minimalist, high-contrast color palette
- Premium font selection—this laid the foundation for a standout visual brand.
- We established a visual system that reflects the seriousness of the services offered by Tulleken.
Key Lessons Learned
Refreshing the visual communication to highlight the authority and seriousness of a company like Tulleken is crucial to remain relevant in the saturated European labor market.
- Visual branding must convey seriousness and directly influence the increase in partnerships. Ask ChatGPT
- Clear communication across all digital channels enhances the company's authority.
- Even the most traditional industries can gain new life through a strategic rebranding approach.
The Results (првите 60 дена по лансирањето)
| Before | After | Note | |
|---|---|---|---|
|
Website visits per month |
~150 |
1.120+
|
+647% |
|
Aver. time spent on the website |
0:47 sec |
2:06 min
|
+172% |
|
LinkedIn InMails |
/ |
growth of 300% |
+300% |
|
International inquiries from the DACH region. |
/ |
12 qualified leads
|
/ |
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