On Point Store - The Famous Multi-brand in Skopje
On Point Store started as nothing more than an idea — one that answered the city’s growing need for a place where alternative fashion lovers could finally find their style. High-quality materials, bold prints, and sharp cuts.
But to the public, it was a completely unknown concept.
A high-impact and authentic market launch were the two key pillars we proposed at the very start of our collaboration.
The Challenge
On Point Store didn’t exist.
There was no brand, no online presence, no store, no customers. Just a bold vision to open a modern multi-brand retail space in Skopje that combined fashion, lifestyle, and streetwear in one carefully curated location.
The challenge was to launch a full-scale retail brand from zero to opening day in under 60 days — with everything from identity, strategy, and digital infrastructure to physical event execution.
The Solution: From Idea to Launch – 360° Execution
LeanBrandz deployed a full Go-To-Market (GTM) strategy in 4 interconnected stages:
- Brand Identity & Positioning
- E-Commerce-First Experience
- Physical Store Launch & Event Management
- Marketing Rollout & Social Activation
E-commerce website
Modern look, super-easy navigation and a clear , but a bit urban way of communication.
- WordPress e-store with a focus on UX/UI for mobile users
- Product display, collaborations with famous public figures and brand stories
- Integrated calls to action and visuals that drive sales
- Back-end оптимизиран за лесна администрација
Marketing campaign & social media
We have executed carefully planned communication strategy:
- Precisely set marketing campaign and social media
- Guerrilla posters and creative drop campaigns
- Collaborations with actors for reels
- SEO optimized blog post for startup
Professional video production
To further strengthen the brand, LeanBrandz organized a full production of an advertising video, from idea to release:
- Scenario – a creative idea based on brand values and style
- High-end equipment – 4K camera, stabilizers
- Lighting and set design – tailored for fashion aesthetics and Instagram-ready shots
- Post-production – editing, transitions, sound design, color grading
Key Lessons Learned
Our task was not just to “make a new logo.” Our goal was to build a brand that inspires, represents trust, and sells on its own.
- A clear GTM strategy is the foundation for successful market entry
- A combination of physical and digital presence from day one gives a strong effect
- The traditional store opening event still works – if organized smartly
The Results (in 60 days after the launch)
| Before | After | Note | |
|---|---|---|---|
|
Website visits |
/ |
3200+ |
+320% |
|
Social Media Video Views |
/ |
+10 400 views |
in the first 72 h |
|
Instagram Followers |
/ |
+400% |
in 45 days |
|
Campaign ROI |
/ |
6.2x ROI |
/ |
|
Conversion rate |
/ |
4.9% |
higher than the rest in the region |
Scale with LeanBrandz
Want a partner who’s got it all covered? Book a free consultation, and let’s make your brand unstoppable!