Mice Maker : Branding, Web and LinkedIn Automatization
Mice Maker is an international agency that specializes in organizing corporate events, incentive travel, and experiences that connect business with memorable destinations. Known for their high-end service and industry expertise, Mice Maker needed a brand identity and outreach strategy that would match the quality of their execution.
The Challenge
Despite offering exceptional service, Mice Maker faced three key challenges:
- Lack of cohesive branding that communicated their premium and international appeal
- No central digital hub (website) that reflected their professionalism and offered a smooth user experience for corporate clients
- Manual, inconsistent lead generation efforts on LinkedIn that consumed too much time and lacked measurable results
Simply put, corporate clients have specific criteria for a successful partner that we had to adhere to.
The Solution:Comprehensive approach – from brand strategy to B2B leads.
At LeanBrandz, we designed a multi-layered solution focused on long-term brand equity and scalable B2B marketing:
- Branding Overhaul
- Website Development
- LinkedIn Marketing + Automation
Website development
We launched a professional, SEO-optimized website with a focus on user experience and high-conversion design.
- Sleek, mobile-first design
- Clearly segmented services for Events, Incentives, and Corporate Travel
- Case study modules and testimonials to build authority
- Multilingual-ready structure for scalability
Branding Overhaul
We created a modern and elegant brand identity that speaks to decision-makers in the corporate travel and event planning industry. This included:
- Refined logo and visual guidelines
- Brand tone of voice tailored for international, professional audiences
- Messaging framework that highlights Mice Maker's global capabilities and bespoke service
LinkedIn Marketing + Automation
We helped Mice Maker turn LinkedIn into a lead generation engine using a smart sequence of tools:
- Sales Navigator: Identifying high-value decision-makers based on role, industry, and geography
- WeConnect: Automating connection requests and messaging sequences, while maintaining human tone
- Custom lead nurture templates aligned with the brand voice
- Dashboards for monitoring performance and adapting campaigns
Key Lessons Learned
Our task wasn’t just to "create a new logo." Our goal was to build a brand that inspires and instills trust.
- We didn’t just "make it look good" — we created a growth-ready brand system
- The website wasn’t built just for clicks — it was built for conversion and trust-building
- LinkedIn was no longer a manual task — it became a predictable client acquisition engine
The Results (in first 60 days after the launch)
| Before | After | Note | |
|---|---|---|---|
|
Conversion Rate |
/ |
3.8% in average |
+380% |
|
Qualified Leads per month |
од 2 до 4 |
25+ |
+733.33% |
|
Time spent on outreach |
Over 20h per week |
Under 3h per week |
-85% |
|
Response Rate (LinkedIn) |
6% |
22% |
+16% |
Scale with LeanBrandz
Want a partner who’s got it all covered? Book a free consultation, and let’s make your brand unstoppable!