Fontana: A New Digital Image with Tradition
Fontana is a family-owned restaurant brand that has been a staple in Skopje since 1957, renowned for its original Skopje-style ćevapi and traditional cuisine.
Known for its quality and authenticity, Fontana needed a modern digital presence that could connect with new generations while preserving its heritage.
The Challenge
Despite having a long-standing reputation, Fontana lacked a cohesive brand identity and digital communication strategy that would carry its legacy to the digital age.
The brand needed to establish a strong online presence to communicate its values to a younger audience while maintaining its traditional roots.
- Unified visual and written communication
- Creation and full management of social media profiles
- Complete social media management
- Building brand awareness among the audience
The goal was clear: to digitally transmit the spirit of Fontana without losing its authenticity.
The Solution: A modern perception of tradition
LeanBrandz took on full management of Fontana’s digital image and launched a continuous Brand Awareness campaign focused on building brand presence, trust, and emotional connection with the audience.
- Social Media – From Amateur to Authentically Professional
- Brand Awareness Meta Campaign (Facebook & Instagram)
- Alignment with the target audience
- Redesign of communication style
Full social media management
After setting up the profiles, we tuned and optimized them appropriately. In addition:
- Created a content calendar, visual identity, templates, and copywriting with character
- Produced professional photos and videos
- Maintained consistent digital presence
- Engaged with the audience through comments and messages
Brand Awareness campaign on social media
The campaign, running continuously since the start of the collaboration, is:
- Precisely targeted and uninterrupted
- Designed with authentic creatives for a specific purpose
- Gradually increasing engagement with the audience
- Constantly reminding lovers of quality grilled food of Fontana’s tradition and quality
Upgrade of the image and building trust
We created content that portrayed Fontana as a serious, modern, and international partner:
- Secured media presence
- Recommendations from influencers
- Foundation for new partnerships
- Redesigned communication style
Redesign of the communication style
Fontana found its voice — a combination of nostalgia, humor, and pride. Through optimized post descriptions, interactive story formats, columns, and visual consistency, we turned every post into a digital feast.
- Tone tailored to the majority of the audience.
- Aligning communication with current metrics.
- Highlighting the value of traditional cuisine.
- Authentic presentation of the on-site atmosphere through digital communication.
Key Lessons Learned
With a digital strategy that doesn’t change the spirit but conveys it, Fontana is no longer just a restaurant brand; it’s now an online phenomenon, ranking among the best traditional gastronomic spots in Skopje.
- Clear communication messages attract more audience
- Continuous marketing campaigns are crucial for stable market positioning
- Tradition can be communicated digitally in a relevant way
The Results (in first 60 days after the launch)
| Before | After | Note | |
|---|---|---|---|
|
Website Visits |
/ |
3200+ |
+3200 |
|
Video views on social media |
/ |
+10 400 views |
in the first 72 hours |
|
Instagram Followers |
/ |
+400% |
In the first 45 days |
|
Campaign ROI |
/ |
6.2x ROI |
/ |
|
Conversion Rate |
/ |
4.9% |
higher than the rest in the region |
Scale with LeanBrandz
Want a partner who’s got it all covered? Book a free consultation, and let’s make your brand unstoppable!